Introduction: now a MySpace pages of history, except their own strategic mistakes and facebook is the impact of other factors, and also causes dilemma today.
On June 24, news, MySpace was the most popular social networking sites, but in the news group acquired a series of strategic mistakes after emerging social networking sites Facebook and the challenges of the users, steadily and peremptory has already become the pages of history. The businessweek recently published articles, analyzes the cover depth the decline of MySpace, this paper suggests that the news corporation and cultural conflict, profit pressure, direction, and image problems and top chaos is "the turmoil MySpace and also comprised of his dead, how, and how" important reasons.
The following is the main content:
Filled very fades
In 2006, Jeremy Jackson (Jeremy Jackson)-that had been in "the beach" angel of the child stars has grown up to be strong and handsome youth bronze color-can't imagine a world without MySpace. He was a no show can take single actor, like figure who are hard to find, and MySpace meet the audience all his requirements, the site was a popular music hub, lily Allen and I are in the alternative romance began an acting career. Every day he in this popular social networking sites spend several hours, with thousands of "good friend", he on the web site selling a baseball cap, and a woman the flirtation. "He was just MySpace way of life's live.
Suddenly, everything changed.
"A long time I still stick to MySpace, and I was hoping someone can take out a good idea to let it come back to life," Jackson said. "but my assistant and business partners finally persuaded me, let me know that it has been impossible. It's over. He became a joke. If you play MySpace, you look very sad." Today, Facebook and Twitter became his digital life, and an integral part of the last time he logged on Myspace has is 2009 years of things.
According to comScore statistics, MySpace in December 2008 to the summit, at that time the development monthly visit user of 75.9 million independent. In may this year, that number has slipped to 34.8 million, for the past two years, the average monthly U.S. MySpace users goes by more than 100. Because MySpace income almost entirely from advertising, users directly affects its run in 2009 the website income, sold for $470 million, and this year the digital advertising is expected to only $184 million.
Fate is
News corporation in 2005, paid $580 million acquisition of the MySpace and its parent Intermix, but in February this year already formally began looking for buyers for its, according to sources for only $100 million. The social media frenzy by market value, LinkedIn for $6.4 billion, Groupon declined to the Google $6 billion takeover bid, and MySpace low sale but unpopular. According to the news group's technology blog AllThingsD.com, reports the move on CEO Robert blizzard reason g (Robert Kotick) led a consortium has and the news corporation entered the last stage of negotiations.
"In the online world, once people think something has no use, want again to let them return to a insurmountable challenge-the United States also have this kind of experience, the online" BTIG analyst Richard Greenfield (Richard Greenfield) said, "MySpace has become a thorn in the side of news corporation." In the user as it were not much better. Many MySpace page purpose is to show the existence of seems to be the most disgusting advertisements, its owner had no intention of maintenance or updated.
Improper management takeover of the problems, and the number of endless strategic mistakes accelerated the decline of MySpace, making it the most popular from the earth became one of the web site "mistakes", and reshape music, politics, romantic dating and pop culture of dreams came to nothing. Facts prove the, the changing technology, vagaries of user behavior and trap heavy public perception synthesis a very unstable compounds, social networking sites is a rather strange industry here, a company's rise, fall and die out can follow.
Microsoft research institute, a senior research fellow at the word Danah Boyd (Boyd) will this instability attributed to users by race, class, hobbies and aesthetic factors of polymerization way, in social networks, the influence of the rising stage outstanding user can will be included, others if they feel the time is right to exit from the same signal, can influence others. "To attract users and left of the problem is that they have not a stable trend," Boyd said. "you can see so, this is like you in knitting a beautiful head scarf, as you is day and night, wearing headscarves also more and more big. Suddenly someone pulled down at the bottom of the head, it was this loose thrum away."
Embarrassed marriage
In 2007, news corporation to still have great expectations, in this MySpace news group planning new framework of true without involuntary discharge of urine. The company will consider headquarter to Manhattan, when the west sketch shows, the design of the office building will be located at the center of the MySpace, and Mr Murdoch's traditional media assets--the Wall Street journal, the New York post and fox news channel will ZhongXingGongYue around like new core distribution.
The new building has never built, MySpace in open news corporation's status is also down quickly. Dozens of MySpace and news group insiders interview show that both sides six years unfortunately life destroy the MySpace marriage in social status, spend the world-famous billions of dollars in potential income, still make Facebook can completely without scruple unconventional. According to two news corporation, rupert murdoch executives said I have been very infatuated with his new digital toy MySpace, but in 2007, seek takeover of the Wall Street journal it has been "predisposed toward".
In February 2009, Facebook's popularity is growing, the threat of MySpace is more and more big. MySpace's co-founder Chris DE Chris DeWolfe (although) and Tom Anderson (Tom Anderson) participated in the Charlie rose talk shows. Although MySpace's explained, is not only a social network, it is a people found new friends, music and film portal. He also announced, by 2015 there will be 400 million users, MySpace value of your site "billions of dollars".
Ross about news corporation's acquisition, ask a way: "you for the deal decision satisfaction?"
"Uh......" Although that's sails.
Ross Anderson, who turned embarrassed grin to smile. Although that's in water.
Anderson had to say: "it's a difficult question to answer, huh?"
Culture conflict
Although that's already was no longer now news group work, running a company called MindJolt start-up. He had been refused to talk about when the news corporation deeply acquisitions, now finally broke his silence, contributed to the decline of his MySpace analysis.
Although there are still a MySpace's home page, but very few login, occasionally also online is not satisfied with. "I'm disappointed, music products we put so much time and energy, got so many music authorized, more than any other in the world. But MySpace music company not attain the level of."
"I think any time a startup is the acquisition, will certainly have some cultural conflict," although that's continued, "big company meeting, need to find out more in three levels of financial, other departments someone want to meet with you, and you must be for career etiquette and they discuss cooperation possibility. From this perspective, to a certain extent you have been turned away from the key."
"I take my leave, as those who MySpace itself never use the web site," although that's said, "they don't the gene." According to sources, although that's I also took part in the last round of MySpace, but his bid for the fence.
The beginning of foundationIn 2003, although in Los Angeles and Anderson's Internet marketing company Euniverse a work, the company sales from printer ink cartridges to skin cream things. They build the blueprint for MySpace is a more follow one's inclinations of Friendster, and the latter is the pioneer, also must social had a popular, the end user but mass exodus, now its fate is warning role.
And all successful venture company as MySpace, also got the favour of destiny goddess. The website of the first major breakthrough is from accident, in October 2003, shortly after MySpace developer online realized they accidentally allows users to change the background color code, insert, individual homepage, MySpace landmark protean personal homepage birth of the style.
Although and Anderson's initiative, attract large band, stars and popular brands to join the web site. At first, only become registered users can access MySpace after the home page, April 2004 MySpace gave up the demand that allows anyone to view. Traffic surged, MySpace page with the engineer struggling to cope with the challenge of growth.
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